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National Strategy to Enhance Tourism
Commerce Secretary John Bryson and Interior Secretary Ken Salazar today announced the administration’s National Tourism and Travel Strategy —delivering on President Obama’s call in January for a national strategy to promote domestic and international travel opportunities throughout the United States. National Tourism and Travel Strategy The National Strategy is a blueprint for expanding travel to [...]
Hotel Pricing Strategy
Hotel Pricing Strategy vs. Revenue A new study from the Cornell Center for Hospitality Research explores hotel price stability and price shifting from 2007 through 2009. The study, “Strategic Revenue Management and the Role of Competitive Price Shifting,” examined whether using shifting price strategies (either up or down) over time was superior to maintaining a [...]
Management Integrity Benefits
Financial Benefits of Management Integrity When Cornell’s Tony Simons analyzed the differences in performance in a group of 76 Holiday Inn properties, he found a remarkable connection. The managers with the highest financial performance also earned the highest integrity scores from their employees. Based on those results, Simons, an associate professor at the Cornell School [...]
Big Changes to Your “Brand” Identity – Part 2
With Timeline you have the ability to express your “brand” identity for your hotel with visually interesting features. You have the ability to reach your audience in the comfort of their own home or office and you can communicate with your “fans” quickly, personally and directly. The new features of Timeline are subtle, creative, and [...]
Big Changes to Your “Brand” Identity – Part 1
On March 30th, big changes come to your online brand identity. Are you ready or are you even aware of what these changes may mean to your property? Timeline? Facebook implements its new “Timeline” design with updates to the layouts of your company page. How do you maximize these for the benefit of your brand? [...]
