LOS ANGELES—For hoteliers who are still making the transition to mobile, back-of-house operations offer a good starting point, said panelists at the HITEC conference, which took place 23-26 June at the Los Angeles Convention Center. Hotel staff is increasingly using electronic formats such as text, email and Apple’s FaceTime for back-of-house communications, and panelists said […]
Major hospitality chains are jumping into social media like kids in an over-chlorinated pool, including new initiatives to reward guests for social media activity that helps promote their brands. No surprise, all these hospitality chains are trying to win market share among Millennials, who represent a growing proportion of business and tourist travel. This week […]
A number of hotel operators and companies are looking at ways to stop resisting the sharing economy and instead use it to their advantage. As the saying goes, if you can’t beat them, join them. That’s been the response by some hotel operators and companies to the threat (some would say opportunity) provided by Airbnb […]
REPORT FROM THE U.S.—While the hotel industry was built on the premise of welcoming guests, hoteliers often are faced with the unenviable task of removing them. Such scenarios require a sound understanding of legal grounds and the ability to navigate potentially combustible face-to-face interactions, according to sources. The potential scenario was highlighted recently in Greenwood […]
Hashtags might have begun life as easily referenced Twitter subjects, but they do more than merely function as the punchline of a Jimmy Fallon video. They have evolved into a unique communication platform that can serve as the connective tissue between social media channels—and demographics. They can instantly contextualize, categorize and connect your social media posts […]
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