Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards.
This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways.
But this isn’t easy in the online world, where pixels alone can’t create a luxury experience. Making a webpage feel luxurious is indeed a challenge for many hoteliers.
Whether they are appealing to young affluents or established wealthy travelers, here are the secrets that luxury properties use to engage and convert their direct hotel website visitors
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