Hoteliers are using the networking platform—which just got a boost thanks to its pending acquisition by Microsoft—to make connections, share content and advance careers.
Many in the hotel industry equate social media with guest interaction, such as responding to complaints on Twitter or promoting vacation photo sharing on Facebook.
But an active segment of hoteliers is seeing the benefits that come with business networking platform LinkedIn. They are using it to recruit talent, share content, connect with potential business partners and even investigate new jobs.
And thanks to its high-profile $26.2-billion pending acquisition by Microsoft—which was announced in June and is expected to close by year’s end—the 13-year-old company is back in the spotlight.
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