On March 30th, big changes come to your online brand identity. Are you ready or are you even aware of what these changes may mean to your property?
Facebook implements its new “Timeline” design with updates to the layouts of your company page. How do you maximize these for the benefit of your brand?
First, Facebook reaches almost 850 million users globally and presents the opportunity for you to reach these users in a low-key sociable manner as they browse and interact. If Facebook is not a key component in your social media marketing strategy, it should be. If you don’t have a social media marketing strategy, we strongly suggest you consult an experienced marketing firms (such as our own Zenoform.com) and move your marketing into the 21st century ASAP!
Facebook is a dream for marketers and the new Timeline layout offers you the ability to display chronologically the important events and milestones of your hotels history. Popular local festivals, holiday specials, meetings, conventions, weddings, happy vacationers – pictorial evidence of you hotel’s unique and compelling market niche. This is a flexible and highly visible marketing campaign customized to you, telling the story of your brand exactly the way you want the story told.
The keys to making the leap to Timeline?
Make an invitation to join you on Facebook on every contact with your guests – it should be in your signature, on your website, throughout your property on printed materials.
Move beyond selling to developing a dialogue with your “fans.” Build relationships and engage with guests.
Use photos and images which are real and accurately present the best of your property. Include images from around your area, beautiful weather and landscapes as well as interesting updates and changes to your property.
Remember, the best way to make Facebook and Timeline work for you is understanding how you want to present your “brand” and consistently presently the images and experiences which make your brand unique, special and enticing to guests.
(Next, in Part 2…What are the changes and how to best utilize them!)