Companies with boutique properties are using video marketing to convey emotion and showcase destination experiences to potential guests.
While the budget for video marketing can be somewhat pricey, marketing leaders said it’s worth the cost when it comes to showcasing hotels in a visually appealing way that can convey emotion and experiences.
Michael Halsall, director of sales and marketing at Grace Hotels—which has boutique properties in Europe, Africa and the Americas—said the company saw the need to increase its video marketing budget.
“Video has grown significantly in importance, and so we have adjusted our budget to make the most of these opportunities,” Halsall said via email. “We do not compromise on spending to ensure the best video content, as it is the ‘shop window’ for our hotels.
“As a result, it has increased as a percentage of our overall marketing budget, both at (the) corporate and hotel level,” he said
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