What’s this you say? Another messaging app? Just for the kids, right? Well, no. Recent partnerships with Facebook, Instagram and Twitter has lifted Snapchat from its humble beginnings as a cutesy way for teens to send photos to each other, to a viable platform used by … [Read more...] about Enhance Your Hotel’s Brand With Snapchat
The TripAdvisor Popularity Index is becoming a critical metric for many hotels. Based on traveler feedback, a property’s ranking on the Popularity Index reflects how it compares to other hotels within a geographic area. Hotels that are closer to the top of the list are more … [Read more...] about How to Improve Your Trip Advisor Rank
It has probably happened to everyone at least once: That charming B&B or upscale hotel turns out to be not quite as advertised when you see it in person. To avoid that kind of disappointment in the future, watch for these six warning signs that your hotel isn't quite … [Read more...] about Bad Hotel Practices – Don’t Make these Mistakes!
REPORT FROM THE U.S.—The guest experience in a boutique hotel often comprises a storytelling element, and that story begins with the hotel’s name, according to sources. “It’s about differentiation. How are you going to name this property so that it has some … [Read more...] about Independent Hotels’ Story Starts with Name
Vibrant Colorful Planters Convenient for hoteliers, planter garden brighten patios and outdoor spaces with a minimal amount of effort and easily translate into indoor oasis's which delight and soothe guests. Planters in landscapes add a distinctive and stylish elegance. … [Read more...] about Planters Add Panache
The world of email marketing is about to undergo yet another earth-shattering change — at least in Canada. In case you aren’t cognizant of the latest parliamentary actions, it’s critical that you circle, star and double underline the day of Tuesday, July 1, 2014, because … [Read more...] about New Canadian SPAM Act Impacts US Hoteliers
Instagram's explosion in popularity has attracted many businesses to its marketing and advertising potential. While the social network has long drawn individual users who share images of everyday life with their friends, its emphasis on visual messages is perfect for … [Read more...] about Increase Your Hotel’s Instagram Followers
MENLO PARK, California—Whether hoteliers greatly anticipate or desperately fear the day social giant Facebook ramps up its hotel industry presence, it’s clear that day has come. The company hired a “head of travel” to provide more cohesion to the various teams focused on … [Read more...] about Facebook Ramps Up Hotel Industry Presence
All Websites Collecting Information From California Residents Must Comply With New Online Privacy Law On September 27, 2013, Governor Brown of California approved a law that will require any business collecting personally identifiable information through the Internet to … [Read more...] about Does Your Website Meet the Privacy Requirements of Your California Guests?