Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the importance of maintaining mobile friendliness. In May 2016, Google is expected to release another mobile-friendly algorithm update, further punishing sites that are not deemed mobile-friendly.
Google Mobile-Friendliness Algorithm Update 2.0 is the Issue.
Last April, Google released its Mobile-Friendliness Algorithm Update, the most impactful change since the rollout of Google Panda in 2011. This update gave preferential rankings to those sites deemed by Googlebot to be “mobile-friendly” and punished “mobile-unfriendly” sites in Google’s mobile search rankings.
Full article by Megan Harr recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC