Hotels in North America are embracing long-held rumors about ghostly guests roaming the rooms and halls.
But Sam the Bellman died 40 years ago.
“You may have run into Sam,” one of the hotel’s friendly ghosts, the front-desk staff tell the guests.
There’s no denying the “haunted” history of this castle resort, which since 1888 has overlooked the Canadian Rockies in the Banff National Park in Alberta, Canada.
“All of the legends of ghosts in the hotel, all of the stories passed down for years and years, are on the internet already,” said Stephen Tait, marketing manager for the Fairmont Banff Springs Hotel. “Anyone can find them with a Google search. Lots of times, the guests come in knowing more about it than the staff. So it’s something we know is out there, and we’ve just learned to embrace it.”
That strategy of buying into the ghost stories is what sets the Fairmont Banff Springs—and a few others like it—apart from the scores of hotels around the world with reputations for being haunted.
This map from 2014, based on analytics by HNN parent company, shows 419 hotels in the United States alone that are said to be haunted by at least 629 ghosts.
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