According to a new TravelClick survey, more than half (57.31 percent) of hoteliers said that they are increasing their marketing budgets for 2016
with an increased spend on search engine marketing (23.17 percent), website update/redesign (20.73 percent), online advertising (12 vente pharmacie viagra.20 percent), and mobile (17.07 percent). In fact, about one-third (35.37 percent) of respondents said that they will experience the most growth in mobile bookings, compared to any other direct booking channel, in 2016 and are increasing spends on mobile specifically to capitalize on this trend as a result.
When asked where hoteliers will place the most resources with respect to mobile, 46.34 percent said that they plan to enhance/improve their mobile websites, 24.39 percent said that they plan to improve their mobile search and 21.95 percent said that they plan to put resources toward social media. Additionally, because mobile will be so popular in the coming year and beyond, nearly half (48.79 percent) of respondents are spending more money on mobile than in previous years.
Full article recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC