After much anticipation, the full-scale launch of Facebook’s Reaction emojis hit the social sphere last week.
Although the far-reaching effects will take time to fully measure, the initial reaction to Reactions is big–and the restaurant industry will be a main stage to watch this new feature play out.
Facebook users–and restaurant guests–now have the ability to quickly register their opinions in a more meaningful way. Instead of a simple “thumbs up” to acknowledge a post, site visitors can express emotion and empathy. The Reactions–Like, Love, Haha, Wow, Sad, Angry–allow single-click sentiment to be applied to any post, conveying word-free, instant meaning. Although Reactions will initially be consolidated and tracked as post Likes, smart marketers will use emoji activity to derive multivalent interpretations that were impossible to discern from a simple Like. Love the new Tuesday night special? There’s an emoji for that now.
Restaurants are uniquely positioned to get significant mileage out of these new “sentiment” buttons, in part because their interactions will take place on two fronts: customer-to-brand and customer-to-customer.
Full article recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC
Original article Written by Katharine Dalton, Business Analyst at Fishbowl.