Social Demographics – Inbound and Content Marketing

Social Demographics-from Crystal Investment Property

Social Demographics: 87% of all women and men who use social networking websites are disposed to share their real names, political and religious affiliations.77% of users are willing to share brands they like. However, men are much more likely to share intimate details compared to women about their physical address (11% vs. 4%) their current [...]

The Power of Blogging, WordPress and Tumblr

Social Media-from Crystal Investment Property

Social Media: Continuing with our social media themed blog posts, here are some interesting facts to consider about the following forms of marketing through social media: Blogging: 80 % of all internet users in the U.S spend time on social media sites or blogs. Social networking and blogs account for 23% of all internet time [...]

Twitter, Google and Pinterest – how to benefit your hotel

Social Media from Crystal Investment Property

Social Media: Continuing with our social media themed blog post from a few weeks ago, here are some interesting facts to consider about the following forms of marketing through social media: Twitter: Twitter is the second leading social media tool used for marketing. Consider the following information when creating your account! Twitter has a huge [...]

Social Media: The best way to go viral with marketing

Social Media-from Crystal Investment Property

Social Media: The best way to go viral with one’s marketing (direct marketing technique in which a company persuades internet users to forward its publicity through social media) is to start with small networks. When content goes viral it is spread via millions of intimate sharing through personal networks rather than one source with millions [...]

Big Changes to Your “Brand” Identity – Part 2

dreamstimefree_70761

With Timeline you have the ability to express your “brand” identity for your hotel with visually interesting features. You have the ability to reach your audience in the comfort of their own home or office and you can communicate with your “fans” quickly, personally and directly. The new features of Timeline are subtle, creative, and [...]

Big Changes to Your “Brand” Identity – Part 1

dreamstimefree_34907

On March 30th, big changes come to your online brand identity. Are you ready or are you even aware of what these changes may mean to your property? Timeline? Facebook implements its new “Timeline” design with updates to the layouts of your company page. How do you maximize these for the benefit of your brand? [...]

Quick Guide: Review Sites & Hospitality Properties

Make the most out of Reviewer Rated Sites

Regardless of the size of your hospitality property, social media is an essential element that should be incorporated into your overall marketing campaign. While we know it can feel overwhelming, we’ll be breaking it into smaller, easy to manage steps. What Review Sites Offer When I’m getting ready to take a business trip or vacation, [...]

MailChimp vs. Constant Contact

mailchimp-CIP

Hint: It’s MailChimp. Let us just say for the record, we’re paid to have opinions of products and services that will save our clients time and money. Having said that, we don’t even think that MailChimp versus Constant Contact is a fair fight. MailChimp is our service of preference. Period. Ok, but why? If you [...]

“The Northwest Hospitality Specialists.”