The Northwest Hospitality Specialists.
In the fall of 2012 you may have considered the growth of demand in the past year and a half outstanding. However, STR founder, Randy Smith cautioned that this growth of demand would begin to decline to standard levels in the next year. This along with the rate of growth still lagging would have a [...]
Social Media: Continuing with our social media themed blog posts, here are some interesting facts to consider about the following forms of marketing through social media: Blogging: 80 % of all internet users in the U.S spend time on social media sites or blogs. Social networking and blogs account for 23% of all internet time [...]
Hotel Pricing Strategy vs. Revenue A new study from the Cornell Center for Hospitality Research explores hotel price stability and price shifting from 2007 through 2009. The study, “Strategic Revenue Management and the Role of Competitive Price Shifting,” examined whether using shifting price strategies (either up or down) over time was superior to maintaining a [...]
With Timeline you have the ability to express your “brand” identity for your hotel with visually interesting features. You have the ability to reach your audience in the comfort of their own home or office and you can communicate with your “fans” quickly, personally and directly. The new features of Timeline are subtle, creative, and [...]
Have you recently done energy efficiency upgrades, or are you planning to do some this year? If so, are you aware of the EPAct, section 179D tax deduction and how it can possibly save you hundreds of thousands of dollars? As a hospitality resource, it is important to EcoGreenHotel to provide education on the ways [...]
Myth Number 1 That income defines in which segment a guest stays is indeed a myth, she said. Almost a quarter of guests staying in the economy segment during 2010 made more than US$100,000 in household income, for example. Myth Number 2 Another myth: Corporate business is driving the economy. In reality, leisure is stronger [...]
