Instagram's explosion in popularity has attracted many businesses to its marketing and advertising potential. While the social network has long drawn individual users who share images of everyday life with their friends, its emphasis on visual messages is perfect for … [Read more...] about Increase Your Hotel’s Instagram Followers
MENLO PARK, California—Whether hoteliers greatly anticipate or desperately fear the day social giant Facebook ramps up its hotel industry presence, it’s clear that day has come. The company hired a “head of travel” to provide more cohesion to the various teams focused on … [Read more...] about Facebook Ramps Up Hotel Industry Presence
All Websites Collecting Information From California Residents Must Comply With New Online Privacy Law On September 27, 2013, Governor Brown of California approved a law that will require any business collecting personally identifiable information through the Internet to … [Read more...] about Does Your Website Meet the Privacy Requirements of Your California Guests?
Recently, there has been a dramatic rise in so-called "copyright trolling" litigation. These lawsuits, several of which have been filed in Oregon, Washington, and California, pose a significant risk to any business that makes Wi-Fi or other Internet connections available for … [Read more...] about To Businesses Providing Free Wi-Fi or Internet: Beware of Trolls!
Social Demographics: 87% of all women and men who use social networking websites are disposed to share their real names, political and religious affiliations.77% of users are willing to share brands they like. However, men are much more likely to share intimate details … [Read more...] about Social Demographics – Inbound and Content Marketing
Social Media: Continuing with our social media themed blog posts, here are some interesting facts to consider about the following forms of marketing through social media: Blogging: 80 % of all internet users in the U.S spend time on social media sites or … [Read more...] about The Power of Blogging, WordPress and Tumblr
Social Media: Continuing with our social media themed blog post from a few weeks ago, here are some interesting facts to consider about the following forms of marketing through social media: Twitter: Twitter is the second leading social media tool used for marketing. … [Read more...] about Twitter, Google and Pinterest – how to benefit your hotel
Social Media: The best way to go viral with one’s marketing (direct marketing technique in which a company persuades internet users to forward its publicity through social media) is to start with small networks. When content goes viral it is spread via millions of intimate … [Read more...] about Social Media: The best way to go viral with marketing
With Timeline you have the ability to express your "brand" identity for your hotel with visually interesting features. You have the ability to reach your audience in the comfort of their own home or office and you can communicate with your "fans" quickly, personally and … [Read more...] about Big Changes to Your “Brand” Identity – Part 2