Social Demographics – Inbound and Content Marketing

Social Demographics-from Crystal Investment Property

Social Demographics: 87% of all women and men who use social networking websites are disposed to share their real names, political and religious affiliations.77% of users are willing to share brands they like. However, men are much more likely to share intimate details compared to women about their physical address (11% vs. 4%) their current [...]

Big Changes to Your “Brand” Identity – Part 2

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With Timeline you have the ability to express your “brand” identity for your hotel with visually interesting features. You have the ability to reach your audience in the comfort of their own home or office and you can communicate with your “fans” quickly, personally and directly. The new features of Timeline are subtle, creative, and [...]

Quick Guide: Review Sites & Hospitality Properties

Make the most out of Reviewer Rated Sites

Regardless of the size of your hospitality property, social media is an essential element that should be incorporated into your overall marketing campaign. While we know it can feel overwhelming, we’ll be breaking it into smaller, easy to manage steps. What Review Sites Offer When I’m getting ready to take a business trip or vacation, [...]

MailChimp vs. Constant Contact

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Hint: It’s MailChimp. Let us just say for the record, we’re paid to have opinions of products and services that will save our clients time and money. Having said that, we don’t even think that MailChimp versus Constant Contact is a fair fight. MailChimp is our service of preference. Period. Ok, but why? If you [...]

Website Design for the Hospitality Industry

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Where the Party is At The advantage of a well-designed website Unlike many other businesses, in the hospitality industry your website has the unique opportunity of being the life of the party. Your website welcomes guests, takes their coats, shows them around, gets them drinks and makes them comfortable. A well-designed website acts as party [...]

“The Northwest Hospitality Specialists.”