Everything you’ve expected or known about Hotel Website SEO up until the last year is now obsolete
In 2015, Google reduced its maps or places results from displaying a “7-Pack” to a “3-Pack”, only showing three Hotels with a thumbnail image and Google’s own commercialized meta-tool. Hotel Price Ads (HPA) may lead a consumer to book via Google or with one of their OTA advertising partners.
And recently, Google made further, MAJOR layout changes to its SERPs (Search Engine Result Pages), especially for broad search queries like “Miami Hotels” or “Hotels in Times Square.” As a result, natural/organic search listings have now been pushed further down the pages and are seeing a reduction in organic click-throughs, and even less traffic on mobile devices.
Full article recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC