When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a grammy. After 25 years in the industry, Jim has seen the rise and fall of many hotel marketing tactics, tools and techniques.So, he was asked the ten most important lessons he’s learned over his impressive career. Here’s what he said:
1. Collaborate With the Revenue Team, Don’t Just Work With Them
2. Don’t Be Afraid to Continually Adjust Your Segment Mix
3. Use Web Analytics
4. Trust, But Verify
5. If You Can’t Measure It, Don’t Do It
6. OTA as an Acquisition Tool
7. PMS Data
8. Selling Property Enhancements
9. Talk to Your Call Center
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