The boutique and lifestyle hotel segments has been called many things, among them fluid, slippery and difficult to define.
But with new definitions providing clarity, a panel of experts at the 27th annual Hunter Hotel Conference called for a reset to re-evaluate the space from top to bottom.
New definitions from a Highland Group report include:
- Boutique: Unique in style, design-centric, either independent or affiliated with a smaller brand system, with 40 to 300 guestrooms.
- Lifestyle brands: Prescribed franchised products that are adapted to reflect current trends.
By Patrick Mayock