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You are here: Home / 2015 / 5 Trends in the Boutique Business

5 Trends in the Boutique Business

August 7, 2015 by CIP

Dusk outside stone and wood boutique hotel
The boutique and lifestyle hotel segments has been called many things, among them fluid, slippery and difficult to define.
But with new definitions providing clarity, a panel of experts at the 27th annual Hunter Hotel Conference called for a reset to re-evaluate the space from top to bottom.
New definitions from a Highland Group report include:
  • Boutique: Unique in style, design-centric, either independent or affiliated with a smaller brand system, with 40 to 300 guestrooms.
  • Lifestyle brands: Prescribed franchised products that are adapted to reflect current trends.

 

By Patrick Mayock

Click here for full article

Filed Under: 2015, CIP News, Investors, Market Trends

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