Travelers are more tech-savvy with their hotel searching and booking habits, and hoteliers need to keep an eye out for what’s to come for distribution.
Understanding ever-changing traveler behaviors is vital for hoteliers as they compete with online travel agencies for guest bookings.
In a webinar titled “How Airlines, Hotels and OTAs Compete on the Web,” Phocuswright research analyst Brandie Wright shared what hoteliers can expect about travelers’ habits based on booking data. Here are five key takeaways.
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