As investment strategies go, food trucks and graffiti are about as outside the box as you can get, yet these are both part of Jon Bortz’s immediate plans. Innovative property upgrades are integral to his approach in generating outsized returns from his assets. Over the past six years, the CEO of Pebblebrook Hotel Trust has cultivated a high-value portfolio of distinct upscale properties in just about every hot market in the country. “We’re very different from others investing on the hotel side,” says Bortz. “We put money into places where we can create an experience that’s unique for the customer.” The Bethesda, Md.-based firm’s approach to acquisition and property improvement has also created a unique value proposition for investors.
Posted by: Evan Grossman
