We hope your holidays were restful, joyful, and filled with peace. The entire CIP Team is refreshed and ready to come back together for another great year. Here’s a quick look at what is going on at CIP and the Hospitality Market Outlook for Spring 2022.
CIP’s New Broker Associate
We have a lot of reasons to celebrate–the top of the list is that our long-time CIP Team Member, Hanna Kennedy-Bennett, received her Oregon Real Estate License. You may have talked to Hanna when calling into the office. As our newest Broker Associate, Hanna will be working closely with the Broker Team to ensure continued excellent service throughout the buying and selling process. Please join us in congratulating her!
Hospitality Market Outlook
On the market side of things, we are encouraged that despite the rise in Omicron cases, the hospitality market stayed strong through the holiday season and isn’t showing any signs of letting up soon.
CIP Featured In Hotel Business 2022 Green Book Broker Report
HotelBusiness.com featured Michelle Kennedy, Partner & Principal/Designated Broker, in the 2022 Green Book’s Broker Report. (Page 34) The editorial staff spoke to executives in each discipline throughout the hospitality industry to gauge their thoughts on the year in review and the one ahead.
Increased Demand For Contactless Technology
On the consumer side of the market, there is an increasing demand for contactless technology. While the desire for self-service check-in was originally an essential feature during the pandemic, a recent survey shows that 41% of those asked placed contactless technologies at the top of their list. This technology is no longer seen as a convenient luxury but a hygienic necessity.
Hotels Target Remote Workers
As the pandemic continues into its third year, employees who have the option continue to work remotely. Based on a Forbes study, the number of remote workers doubled in 2021…and it is believed that by 2025 at least 70% of the workforce will be working remotely 5 days a week. Savvy hotel owners can capture this market share by pivoting to meet this demand. Hotels that offer business-friendly services, targeted amenities, upgrades, and rooms with comfortable workspace available for business hours will be very attractive to remote workers. (Read the full article on HotelBusiness.com)