The TripAdvisor Popularity Index is becoming a critical metric for many hotels. Based on traveler feedback, a property’s ranking on the Popularity Index reflects how it compares to other hotels within a geographic area. Hotels that are closer to the top of the list are more likely to be seen when prospective guests search for hotels in the area.
TripAdvisor says that the Popularity Index algorithm is based on three key ingredients: the quality, quantity, and recency of reviews. It also tells us on its Insights blog, “We take content integrity very seriously and screen every review. If you are caught breaking our guidelines, it can take a big hit on your popularity ranking.”
But, TripAdvisor does not disclose all the elements of the Popularity Index algorithm. It also doesn’t tell us the weighting of each factor. For example, it doesn’t tell us whether a property’s average review score or total number of reviews are more important.
Carolyn Murphy, Revinate