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You are here: Home / 2016 / Independent Hoteliers – The Pressure Is On

Independent Hoteliers – The Pressure Is On

April 5, 2016 by CIP

Hotel sign in front of blue sky

A Message to Independent Hoteliers

The pressure is on. Recent mergers are putting fear into the minds of not only their top competitors, but independent and boutique hotels with less brand awareness. However, the fight for travelers attention may not be as scary as it seems for smaller hotel properties

The pressure is on. Recent mergers are putting fear into the minds of not only their top competitors, but independent and boutique hotels with less brand awareness. However, the fight for travelers attention may not be as scary as it seems for smaller hotel properties. In fact, MMGY found that 59% of millennials stayed at independent hotels last year, which is 20% more than baby boomers. The trick is catering to the new generation of curious travelers that seek novelty in a hotel experience.  We believe that the opportunity for independent hotels  to remain competitive relies on a more direct marketing strategy, one that utilizes personalization and promotes authenticity.

 

Full article by Beth Harvey recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC

 

Filed Under: 2016, CIP News Tagged With: economy, hotel

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