A Message to Independent Hoteliers
The pressure is on. Recent mergers are putting fear into the minds of not only their top competitors, but independent and boutique hotels with less brand awareness. However, the fight for travelers attention may not be as scary as it seems for smaller hotel properties
The pressure is on. Recent mergers are putting fear into the minds of not only their top competitors, but independent and boutique hotels with less brand awareness. However, the fight for travelers attention may not be as scary as it seems for smaller hotel properties. In fact, MMGY found that 59% of millennials stayed at independent hotels last year, which is 20% more than baby boomers. The trick is catering to the new generation of curious travelers that seek novelty in a hotel experience. We believe that the opportunity for independent hotels to remain competitive relies on a more direct marketing strategy, one that utilizes personalization and promotes authenticity.
Full article by Beth Harvey recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC
