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You are here: Home / CIP News / Independent Hotels’ Story Starts with Name

Independent Hotels’ Story Starts with Name

June 2014 by CIP

Exterior view of a 3 story inn with german architecture

REPORT FROM THE U.S.—The guest experience in a boutique hotel often comprises a storytelling element, and that story begins with the hotel’s name, according to sources.

“It’s about differentiation. How are you going to name this property so that it has some differentiation from all the clutter that’s out in the marketplace right now?” said Todd Leach, group account director for Dedica Group, which specializes in creative brand solutions for the hospitality sector.

Click here for the full story

By Alicia Hoisington
Copy Editor / Reporter
ahoisington@hotelnewsnow.com

Filed Under: CIP News, 2014, Investors, Sellers, Design & Marketing, Development

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