If you have 60 seconds, I have 300 words that might help at the NOI line.
It’s fair to say most people realize that major companies monitor their online browsing and buying activities.
But there is something that hotel guests are probably not aware of: according to an article in the UK newspaper The Telegraph, OTAs are using information gleaned from a person’s computer to charge them more for a room.
According to the article, “web cookies allow (OTAs) to ‘remember’ people’s computers, the preferences they have selected, and how many times they have visited a page. Sites are then able to bump up prices for people who have repeatedly visited them or viewed a particular holiday multiple times.” The article described how such “personalized” pricing structures have led to rates being subjective, and different for the same room and for the same dates.
Click here for full article by By John Smallwood