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You are here: Home / CIP News / The pros, cons of independents, brands and soft brands

The pros, cons of independents, brands and soft brands

October 6, 2016 by CIP

Hoteliers on the “Pros and cons of independence” panel at the 2016 Hotel Data Conference debated the  advantages and disadvantages of independents, brands and soft brands.

Some hoteliers prefer absolute creative freedom, others want some wiggle room in terms of creativity and others want guidelines completely laid out for them from a brand.

Hoteliers on the “Pros and cons of independence” panel at this year’s Hotel Data Conference in Nashville took a specific side and talked about why they liked their specific affiliation of choice, whether it be independent, branded or soft branded.

click here for full article

Filed Under: 2016, CIP News, Market Analysis

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