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You are here: Home / CIP News / RLHC Unveils New Upper Economy Brand With Lifestyle Appeal

RLHC Unveils New Upper Economy Brand With Lifestyle Appeal

December 1, 2017 by CIP

Mixing the bold colors and sleekness of pop culture and mid-century design to provide a lifestyle hotel experience

SPOKANE, WA—Mixing the bold colors and sleekness of pop culture and mid-century design to provide a lifestyle hotel experience

 RLHC (Red Lion Hotels Corporation) (NYSE: RLH) announces today the re-launch of Signature Inn. Signature Inn is an upper economy brand with the dazzle of a boutique property.

The new concept projects a fresh, colorful personality that is designed to excite adventurous travelers with a penchant for spontaneity. Inspired by the Golden Age of Travel and mid-century aesthetics, Signature Inn is a break-through concept that aims to bring more developers into the family of RLHC franchisees.

Click here for full article

Filed Under: 2017, CIP News, Design & Marketing, Travel / Tourism

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