For total-year 2016, the U.S. hotel industry is predicted to report flat occupancy at 65.5%, a 3.2% rise in average daily rate to US$124.12 and a 3.2% increase in revenue per available room to US$81.26.
The U.S. hotel industry is projected to experience continued performance growth through 2017, albeit at a slower rate, according to STR and Tourism Economics’ most recent forecast released on Wednesday morning at the 2016 Hotel Data Conference.
| Outlook | ||
| 2016 Forecast | 2017 Forecast | |
| Supply | +1.6% | +2.0% |
| Demand | +1.6% | +1.6% |
| Occupancy | 0.0% | -0.3% |
| ADR | +3.2% | +3.1% |
| RevPAR | +3.2% | +2.8% |
| Source: STR/Tourism Economics | ||
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