Marketing Can Only Do So Much.
The less you pay attention to improving your service and your hotel product, the more you’ll be spending in marketing and advertising to make up for it. Serve your guests better by working on your hotel first. By refusing to cut corners, investing in quality from the front desk to the back of the house, and by presenting the best guest experience that your staff can deliver, guest sentiment will go up, your number of repeat guests will go up, profits will go up and your marketing cost per booking will go down.
Take a cue from these three hotels across the globe, who are delighting guests with remarkable experiences from check-in to check-out.
Full article recommended by Joseph Kennedy Owner/President at Crystal Investment Property, LLC