Two of the core foundations of a property’s success converge to give hoteliers insight while providing guests with what they want.
When it comes to hotels, those two disciplines are like wine and cheese, or shoes and socks: They might be fine on their own, but when paired, can provide complimentary palettes, efficiency and even a hint of camaraderie, according to consultants participating in a Hotel News Now roundtable discussion conducted in conjunction with the recent International Society of Hospitality Consultants annual conference.
Marketing and technology—two of the core necessities for any hotel’s success—are fast becoming indistinguishable, said Steven Seghers, president of Irvine, California-based Hyperdisk Marketing.
