Building on strength of Wyndham Rewards, hospitality leader adds “by Wyndham” label to 12 signature economy and midscale brands. New hallmark will transform 7,074 hotels around the world, starting in North America
12 Wyndham Hotel Group brands – including names such as Super 8, Days Inn and Ramada – are adding the “by Wyndham” suffix to their names. Unveiled in front of thousands of its franchisees at the company’s Global Conference, the plan to unite its signature lodging brands under the Wyndham banner is one of the largest name changes in the industry’s history.
Brands adding the ‘by Wyndham’ are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark – representing 7,074 properties across the globe. The move not only unites the Company’s diverse hoteliers under a common mission and name but is also expected to favorably impact guest trial and brand awareness throughout the Company’s portfolio.